At One Wealth Advisors, a primary driver behind the growth of our business has been from client referrals. Our philosophy has been that the more we focus on client service and planning, the more clients might be inclined to introduce us to a friend, family member or any other individual in their network. Upon being introduced to a prospective client, oftentimes we are asked, “What is your minimum?” When we first started One Wealth my favorite answer was to say, “Our minimums are nice people!”
Receiving a referral is one of the highest compliments we can get and initially we enjoyed having the flexibility to help many. However, as we have grown, our capacity and scalability as a company have understandably been impacted, which required us to be more diligent about who we decided to take on as a client. Because of this, we decided to implement a minimum to help ensure that we were able to continue to provide the high level of service that we strive for at One Wealth. However, this created another issue since we continued to be introduced to nice people who needed help but were below our minimum. I personally would not have met our minimum (nor would many of the people I know), so I often felt conflicted about our decision.
As a solution, and after a lot of work behind the scenes, I am excited to announce that we have rolled out a wealth management platform that we are calling Step One. Step One is a partnership with a custodian and wealth management platform called Betterment that helps with onboarding, trading and servicing clients while allowing us to potentially remain engaged from a high-level financial planning perspective as the advisor. Here is a link to the website in case you or anyone you know might be curious to take a look. I am happy to once again be able to say that our minimums are nice people!
